inspo

 

(source: here)

(source: here)

awesome! how haven't i found this? (source: here)

 

(source: here)

Deadlines

Okay, so I've been meaning to make a calendar for awhile.  I gotta get organized!

Week March 7th-14th
Tuesday 3/9th:
-order stickers
Friday 3/12th
-design three good shirt designs
Sunday 3/14th
-edit website, even if it's just a logo and says "coming soon"
-get etsy shop, flickr

Week March 14th-21st
Wednesday 3/17th
-have three more shirt designs
-do survey on which neck-cut like best (boat-neck, crew-neck, v-neck)
Thursday 3/18th
-walk around at lunch with designs on bristol board seeing what people like
 Friday 3/19th
-silkscreen at least 3 shirts, basic drift design that I need for brand video
-walk around at lunch with designs on bristol board seeing what people like

Sprint Break Weeks March 21st-28th & Week March 28th-April 4th

Sunday April 4th
-make 100 paper boats with clear string to attach
-draw out frame-by-frame brand video ideas
-create brand video & release to public
-pick models
-dream up next guerrilla advertising project
-design more shirts if necessary
-start planning presentation structure, order anything I may need

Week April 4th-11th
Monday April 5th
-put up all paper boats
Wednesday April 7th
-create all screens
-plan props for photo-shoot
Friday April 9th
-print shirts for photo-shoot 
Sunday April 11th
-have photo-shoot

Week April 11th-18th
Monday April 12th
-put up more guerrilla posters and unique advertisement
Tuesday April 13th
-edit all photo-shoot pictures
Thursday April 15th
-update Etsy shot with pictures
Friday April 18th
-make business cards
Sunday April 18th
-research and decide on packaging

Week April 18th-25th
Sunday April 25th
-advertise, advertise, advertise,
-prepare for presentation
-get sizes of t-shirts for panel

boats

week #5 entry #2 02/28 - 03/07: academic journal

This week I focused on this question: 

• What logo is most appealing to my audience? (which I'd like to change into: What goes into the creation of a logo?)

 Since the beginning of drift, I have had a picture in mind for my logo.  After shopping around in Barns and Noble one day, I started window shopping in the mall. Petit Bateau, a children's clothing store, had a charming and whimsicle window layout of a huge paper boat.  It was beautiful in its simplicity and it was a unique take on their logo and name.  I didn't come back to this source of inspiration until I had come up with a list of names.  Drift seemed to speak to me the most.  Additionally, it was quite flexible and I thought I could expand my store to include more than shirts in the future.

The image of a boat tied surprisingly well with the name.  I decided to stick with a paper boat because it is something that can be easily made, even made on the road.  The origami boat has a very simplistic, yet sophisticated look.  Boats also can be a more environmentally friendly way to travel.  Plus, I have always been fond of paperwork in my own independent art.

A few movies with great art direction, The Science of Sleep (La Science des rêves) (image: here) and Where the Wild Things (Image: here) are, have a dreamy connotation with boats. A boat takes Max to a new world full of excitement and adventure.  In The Science of Sleep, Stéphane (the main character, Gael García Bernal) has a crush on Stéphanie and sees that she has created a boat made from wool. She tells him that she dreams of filling with a forest.  The main chaacter accuses her of never finishing anything, but he later finds that she has added the trees to her boat.  In his own dreams, the boat carries the two of them away.

 

Sorry it's not in English! Ciao! :)

drifting..

week #5 entry #1 02/28 - 02/07: personal journal

Big strides this week. I have my own drift url and blog just for drift. :D You'd be surprised by how time-consuming that process can be!  I'll post links when I have some progress on them!

I also have pretty much finished my inspiration board.  A lot of inspiration came from Anthropologie, Free People, and Urban Outfitters, pretty popular brands at school.  Anthropologie has this sophistication, yet whimsical style, which I just adore.  I also printed out pictures from the internet.  You may spy a clip from Manhattan, some paper boats, homemade tepees, Zooey Deschanel (<333), some gypsies, and more!  I find that UO and Anthropologie give off a kind of sad vibe sometimes in their catalogs. I'm hoping to evoke a happier vibe filled with a lust for life and travel, a genuine curiosity and environmental consciousness.  I am not looking to create a new "i'm so green!" business.  I want an environmental commitment build into the foundation of the brand, not something to brag about.  I have the very clear image for drift, but I still have to get it all into words!  So all is well.  I'm hoping to finish my logo by the end of the day or tomorrow and to order stickers and make another Etsy account. My Science test had to push my logo work back this week

It's frustrating making designs.  It's hard to make things that will appeal to my target audience. But, I'm working, dreaming all day, I'm going to come up with some great stuff. I'm feeling optimistic. My Indie Business class has kind of started, which is really exciting. I just need to decorate my Indie Portfolio.

This week's Inspiration 

Aside from selling super unique, awesome glasses, Schwood's webiste is simple and clean. They have a streaming video and a simple menu. I think something clean like this would be nice for my URL with a shop link to Etsy, a blog link, etc.  It would be really cool to do a streaming video of some paper boats.

Song Inspo, potential runway songs:

Kisses by Kisses & Rhinestone Eyes by Gorillaz

logs

 

Oh, Mr. Van Gogh, I wish I could paint like you.

(source: http://www.vincentvangoghart.net/van-gogh-Irises-2.html)

Week Four

Senior Focus Field Work Log Dates: Feb 21st-28th
Name: Isabella Whitney

Monday: 2 hours; blog entry, read Handmade Nation, blog-hopped,
Tuesday: 1 hour; finished The Handmade Nation, blog-hopped,
Wednesday: 5 hours; read bios of class teachers, researched names, look-up Etsy history, create names, drew logos, hopped around Etsy, blog-hopped, edited blog, worked on journal #1,
Thursday: 7 hours; blog-hopping, messing around with HTML on the blog and searching for a new layout that I can edit, drew logos, finished and posted first journal, commented on other blogs, interviewed Aliza (1.5 hours!), worked on inspiration board
Friday: 1 hour; worked on inspiration board, blog-hopped,

Saturday:1 hour; read Why We Buy, read bio for teacher of Indie Business,

Sunday: 3 hours, wrote journal entry, read why we buy, video chatted with chris, blog-hopped, read course outline, and teacher's story,