tag:blogger.com,1999:blog-41162759946116166762024-03-05T01:45:28.964-08:00the birth of driftisabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.comBlogger53125tag:blogger.com,1999:blog-4116275994611616676.post-18650513591269075842010-05-03T05:59:00.000-07:002010-05-03T05:59:31.600-07:00last set of logs!<b>Monday</b>: 10 hours; e-mailed all school, e-mailed chris photos, made tonight driftwear facebook default, edited photos, tried to fix website, wrote a journal entry<br />
<b>Tuesday</b>: 2.5 hours; made shirts, processed orders, updated QuickBooks, ordered more shirts,<br />
<b>Wednesday</b>: 5 hours; printing shirts, ironing, printing labels & business cards, packaging<br />
<b>Thursday</b>: 1 hour; printing packaging shirts, journal entry, delivering shirts, processed orders<br />
<b>Friday</b>: 35 minutes; rethought business cards<br />
<b>Saturday</b>: 3 hours; printed shirts, ironed, packaged<br />
<b>Sunday</b>: 2 hours; printed shirtsisabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com5tag:blogger.com,1999:blog-4116275994611616676.post-11216446479772213082010-04-25T07:23:00.000-07:002010-05-06T07:57:10.319-07:00Packages<b>week #10 entry #2 04/19-04/26: academic journal</b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://27.media.tumblr.com/tumblr_l1d7cfvWuO1qzt15co1_400.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="http://27.media.tumblr.com/tumblr_l1d7cfvWuO1qzt15co1_400.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;">(source: <a href="http://jesuisperdu.tumblr.com/page/5">here</a>)</div><b>This week I focused on this question: </b><br />
<ul><li> What packaging is environmentally-conscious, but maintains a professional appearance?</li>
</ul>Last week in my Environmental Science class, we talked about how often there is so much excess packaging in a box. For example, you could order a plastic ring. the ring is wrapped in paper then put in a box and the box is wrapped in paper and it has a ribbon around it, then it is covered in plastic wrap, which is put in another box. And now you have wasted so much packaging on one little ring and all the packaging is probably going to be thrown away.<br />
<div class="separator" style="clear: both; text-align: right;"></div><div class="separator" style="clear: both; text-align: right;"></div><div class="separator" style="clear: both; text-align: right;"></div><div class="separator" style="clear: both; text-align: right;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqGK24zpHWoC7i7vKtjoCrlgA-JaYfzq-Rn_PJtVLPUgi0cV-TscATiOw2B1khgmZqu1r5NWCSFP-qN6_JDqFoiPOPi3pgAUkDD8yLdwcXaVVUlVonlkT5_KiomdxTe-wJlptJ4m38hFHf/s1600/DSC_0442.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqGK24zpHWoC7i7vKtjoCrlgA-JaYfzq-Rn_PJtVLPUgi0cV-TscATiOw2B1khgmZqu1r5NWCSFP-qN6_JDqFoiPOPi3pgAUkDD8yLdwcXaVVUlVonlkT5_KiomdxTe-wJlptJ4m38hFHf/s200/DSC_0442.JPG" width="200" /></a></div>So I've been doing a lot of thinking an research about sustainable packaging. The first step is reducing the packaging as a whole. I am sending a shirt. A shirt really cannot be damaged, therefore I do not need bubble wrap. I could potentially send the shirt in a tube. The tube is cardboard, recyclable and the two plastic plugs at the end are recyclable. Currently, I have been using 5x4x3 boxes, neatly folding the shirt, wrapping the shirt in one piece of tissue paper, and slipping a business card with a note into the collar of the shirt. I tape up the box and stick on a label. I also silk-screened the side of the box with a boat design. This worked out pretty well.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://27.media.tumblr.com/tumblr_l1cf2c1mXU1qzr82xo1_400.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="http://27.media.tumblr.com/tumblr_l1cf2c1mXU1qzr82xo1_400.jpg" width="320" /></a></div><div style="text-align: center;">(source: <a href="http://jesuisperdu.tumblr.com/page/4">here</a>)</div>It is reasonably priced and easy, however, I don't think it has the most professional looking appearance. Additionally, I would also have to raise my shipping prices because $2 is already spent on the box. So I looked harder for more packaging ideas. I found inspiration in packages sent from abroad. I liked the European feel of wrapping a box in brown paper. The brown paper is simple, but makes the box an even canvas. I can stick on a label and tie some twine around it, and perhaps even use some beautiful stamps. This is what I would like to do for the future. It fits right in with the driftwear whimsical, earthy feel, but also does not seem too amateur. <br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://jesuisperdu.tumblr.com/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="196" src="http://29.media.tumblr.com/tumblr_l1frq3GQAP1qzt15co1_400.jpg" width="320" /></a></div><div style="text-align: center;"> (source: <a href="http://jesuisperdu.tumblr.com/">here</a>)</div>It also may be interesting to wrap boxes in maps. It would be very beautiful. If I can find some old books with maps in them on the library discard cart, this may be perfect. My goal is to make receiving a driftwear product a fun occasion. It is as beautiful on the outside as it is on the inside. It is so difficult to balance price, sustainability, and appearance!isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com2tag:blogger.com,1999:blog-4116275994611616676.post-58539579587017120982010-04-24T12:33:00.000-07:002010-04-24T12:33:43.197-07:00Late Hours & my First Love Package<b>week #10 entry #1 04/19-04/26: personal journal</b><br />
<div class="separator" style="clear: both; text-align: center;"></div><div style="text-align: center;"> <span class="photo_container pc_l"><a href="http://www.flickr.com/photos/driftwear/4548933418/" title="Drying
driftBEARs"><img alt="Drying driftBEARs" border="0" class="pc_img" height="332" src="http://farm5.static.flickr.com/4041/4548933418_c4574a0998.jpg" width="500" /></a></span></div><div class="Photo"> </div>Holy cow, it's week 10! Focus is coming to a close. (At least writing journals is coming to a close) I still have a lot of work to do to prepare for my presentation and portfolio, which seems kind of overwhelming right now. So it is 1:25AM and I am still up making shirts. My body is getting tired, but I honestly do not mind<b> </b>making the shirts. The boring stuff is ironing, folding, and washing screens. These are the kind of tasks I need an assistant's help with. Anyone interested... heh... seriously? :) But, I do like making the shirts. I have to be very careful not to get ink on the rest of the shirt and I get to fill in spots where there isn't enough paint with a paintbrush. However, lately it has been exhausting. I have had Calliope (the literary arts magazine) meetings everyday late after school. I am so lucky I have not had a lot of other assignments due recently. I screened 8 shirts tonight! I need to make a bunch more. I want to finish ironing and folding those in addition to creating a few new ones.<br />
<br />
I got my first love package! Two of my blog readers, Austen and her mom, have been following driftwear since the beginning. Austen said "Congratulations on your launch!" and handed me a package. I was awfully surprised to receive any driftwear love token. I didn't know anyone was as excited as me about the launch! I am so happy to have such supportive fans. But anyways... the gift was in an Anthropologie bag and I knew it had to be good. Inside was a beautiful notebook with paper made in India bound with beautiful mustard color thread with twig colored pencils. The gifts were so cool and so driftwear. I totally loved them and hope to sketch out the Summer line in the notebook!<br />
<div class="Photo" style="text-align: center;"> <span class="photo_container pc_l"><a href="http://www.flickr.com/photos/driftwear/4548297711/" title="1st
driftwear Love Package"><img alt="1st driftwear Love Package" border="0" class="pc_img" height="332" src="http://farm5.static.flickr.com/4020/4548297711_43303465fe.jpg" width="500" /></a></span> </div><br />
I am trying to keep driftwear in people's heads and stimulate my fans so I also thought it'd be a cool idea to see how different people style their driftwear t-shirts. So I have a <b>contest</b> to be posted on the website: <span class="UIIntentionalStory_Names" data-ft="{"type":"name"}"><a href="http://www.facebook.com/pages/driftwear/101502446558647">driftwear</a> </span><span class="UIStory_Message">How do you rock your driftwear tee? Upload a photo and have a chance to be showcased on the driftwear website! So post a picture on the driftwear fan page for a chance to be featured on driftwear.com. Thanks everyone for your support. I really appreciate it. After seeing how many sales I had in one week, I was so psyched. You guys are the best.</span><br />
<span class="UIStory_Message"> </span><br />
<div style="text-align: center;"><span class="UIStory_Message">Drift on,</span></div><div style="text-align: center;"><span class="UIStory_Message">Isabella</span></div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1tag:blogger.com,1999:blog-4116275994611616676.post-47450838838630485602010-04-20T08:21:00.000-07:002010-04-25T06:20:30.825-07:00Preparations for the Launch<b>week #9 entry #2 04/11-04/18: academic journal</b><br />
<br />
<b>This week I focused on this question: </b><br />
<ul><li> How can I best prepare for the launch of driftwear.com?</li>
</ul><div style="text-align: center;"><span class="photo_container pc_l"><img alt="Sneek Peek #4!" border="0" class="pc_img" height="265" src="http://farm5.static.flickr.com/4036/4532444860_eb7b3aa351.jpg" width="400" /></span></div><div class="Photo"></div><br />
In preparation for the launch, there was much to be done. I organized a pre-sale for all my models with a $5.00 off on the shirts that were worn from the shoot. Additionally, I offered $10 off any shirt that had been washed since the shoot. It was a huge success. I sold over fifteen shirts and my models rocked them in school before anyone else. It worked out very well to promote the launch. Aside from hanging paper boats around campus and making a promotional stop-animation, I came up with a new contest. I posted the question on both my blog and<a href="http://www.facebook.com/?ref=logo#%21/pages/driftwear/101502446558647?ref=ts"> Facebook fan page</a>. I e-mailed the school announcing the launch and posted daily updates on the driftwear fan page. I asked people to name the bear design and I would use their name in my shop. Over fifty people commented on the <a href="http://www.facebook.com/?ref=logo#%21/pages/driftwear/101502446558647?ref=ts">Facebook page</a> and 16 people commented on my blog. It was amazing to see everyone's participation.<br />
<div style="text-align: center;"><a href="http://amarettogirl.squarespace.com/"><img border="0" src="http://amarettogirl.squarespace.com/storage/rettogirlwidget.ai.jpg" /></a></div><br />
<a href="http://amarettogirl.squarespace.com/">My art teacher, Marisol Diaz, hosted a giveaway on her </a><a href="http://www.amarettogirl.com/">blog </a>in unison with the name-the-bear contest. The rules were that you had to comment on the driftwear blog/fan page, and leave a name for the bear. The lucky winner would be chosen at random and would win a limited edition bear shirt in one of four colors. More than twenty people entered the contest and a classmate of mine won.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhECBXfvA8_Nt1HW_14sLUy8mK0IvqY-G0oAJBJUyfjr0uoVjbCI5ikpvJF_-6Jm-sQoHs9H6QoOrp4dx3rdLQ9DvcIPbMkk9V01fY17VCydFYX6MpEFUIANoAVq-ndKLkpBZM0lHE-S22U/s1600/mockupwebsitemain.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhECBXfvA8_Nt1HW_14sLUy8mK0IvqY-G0oAJBJUyfjr0uoVjbCI5ikpvJF_-6Jm-sQoHs9H6QoOrp4dx3rdLQ9DvcIPbMkk9V01fY17VCydFYX6MpEFUIANoAVq-ndKLkpBZM0lHE-S22U/s320/mockupwebsitemain.bmp" /></a></div><div style="text-align: center;"> my mock-up for the website<br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><a href="http://www.blogger.com/goog_1820437043" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5rAlxvOKPDSsvdaX7ui5AMZLVUaOEP3D3-YraFy5jcxITWuQofYac0L8F4UqLy267bW_iYO9Vt7nb2URu7pmI6rT0o94yXsgJFgciFtrYHN3MpFdsLQXUACg4-yRWxlJMvlx3H1eQurgj/s320/website+open.bmp" width="320" /></a><br />
<a href="http://www.driftwear.com/">Chris's final design for the Enter Page </a><br />
<div style="text-align: left;"><a href="http://christopherlo.com/">Christopher Lo</a>, my mentor, agreed to make a <a href="http://www.driftwear.com/">driftwear website</a>. This was truly a great help to the professional look I sought with my project. I was able to link <a href="http://www.driftwear.etsy.com/">Etsy</a>, an easy tool for selling items, along with a professional-looking website. I made some mock-ups for Chris to show him the kind of design I was looking for. However, I gave him artistic freedom because he has a great graphic eye. He did an amazing job! Check out his <a href="http://christopherlo.com/">site</a>!</div></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.driftwear.com/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXHbAfVPxThJ5_xSzBJg6jYTGnKAFjclX5FrOuMFU4HquQBVafhOdF_dltnemph44DJJpKLVr3ww8WlRJfFr0FvtPmn9z-TIxkd337XezK-eulfaVldd_31Q7RbCbQNA7JSoDEypucSqm2/s320/websiteblog.bmp" /></a></div><div style="text-align: center;">Chris's design for the driftwear.com home page<br />
Take a look! </div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1tag:blogger.com,1999:blog-4116275994611616676.post-3265966883617171492010-04-19T20:17:00.000-07:002010-04-21T22:23:55.231-07:0010PM Nightmare<div style="text-align: center;"><b>week #9 entry #1 04/12-04/19: personal journal</b></div><div style="text-align: center;"><a href="http://www.frolic-blog.com/.a/6a00d83451c0f869e20133ec8ec01e970b-400wi" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.frolic-blog.com/.a/6a00d83451c0f869e20133ec8ec01e970b-400wi" width="253" /></a></div><div style="font-family: Georgia,"Times New Roman",serif; text-align: center;">(source: <a href="http://www.andrewmontgomery.com/">here</a>)</div><style>
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<div style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;">My shop was supposed to open tonight at 10:00PM. I cannot put into words my frustration as the clock ticks to 10:54. This morning, Chris finished the site. I was so excited after being woken up at 5:20 from him asking for more pictures. The adrenaline rushed through me as I uploaded pictures for Chris. I couldn’t fall back asleep. Around 10:30AM my site was up and running, but not on purpose. Chris did an amazing job and I was so excited. I disabled the site for a bit. Then around the middle of the day, friends told me that my site was up. This was news to me, as I thought I had disabled it. So I tried my hand at disabling it again this afternoon. That is when I royally screwed up the site. Somehow one host site mixed with another and driftwear.com was nothing but a page of godaddy scams. It was only about 4 minutes to 10 when I realized that my site wouldn’t work. I tried not to panic and calmly tried to forward the host to driftwear, but this was not working and was processing. I franticly texted Chris and he couldn’t figure out the source of the problem. After a phone call with GoDaddy, he informed me that it could take up to 48 hours for the real site to be fordwarded to the driftwear.com URL.</span><br />
<br />
<span style="font-size: small;">I am so disappointed. I updated my facebook status and the driftwear status with: “due to technical difficulties the driftwear site will be temporarily hosted at <a href="http://mysite.verizon.net/bizs6vp3/drift/index.html" target="_blank"><span style="color: blue;">http://mysite.verizon.net/bizs6vp3/drift/index.html</span></a>“ That is what the site looks like and everyone who saw it loved it, but it still stinks. I had about 15 people text/IM/e-mail me that the page wasn’t working. I felt like I had not only let down myself, but my friends and supporters as well. I know it will all work out fine and the website will work, but I have been leading up to this day for so long and I have gained excitement from supporters, and I don’t want to mess it up now.</span><br />
<br />
Tomorrow I think I'll sleep in. I only got 5 hours of sleep last night because of FOCUS. I also need to print a few shirts, because I got some orders tonight. I'd be nice to deliver some on Wednesday. Plus, I have to order some more Small mens and womens tees. Hopefully things will pick up before next time. I know they will.</div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1tag:blogger.com,1999:blog-4116275994611616676.post-17059094991349294342010-04-19T13:54:00.000-07:002010-04-20T07:48:02.719-07:00logs<div class="separator" style="clear: both; text-align: center;"><a href="http://blog.freepeople.com/wp-content/uploads/2010/04/4482123366_da114887ff.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="242" src="http://blog.freepeople.com/wp-content/uploads/2010/04/4482123366_da114887ff.jpg" width="320" /></a></div><div style="text-align: center;"> (source: <a href="http://www.flickr.com/photos/30823583@N07/">here</a>)<b><br />
</b></div><span style="font-style: italic; font-weight: bold;">Week Nine</span><br />
<br />
<div style="background-color: white; text-align: left;">Senior Focus Field Work Log <span style="font-weight: bold;">Dates</span>: April 12th-April 19th<span style="font-weight: bold;"> </span></div><div style="background-color: white; text-align: left;"><span style="font-weight: bold;">Name</span>: Isabella Whitney</div><b>Monday</b>: 2.5 hours; sorting through photo-shoot pictures, washing & ironing shirts, indie biz,<br />
<b>Tuesday</b>: 4 hours; drew the driftwear & .com font on bristol board, read non-fiction tee's descriptions, looked at different examples of t-shirt descriptions on Etsy, read an article about product descriptions on Etsy, looked at Urban Outfitters t-shirt product descriptions, talked to Ms. Diaz about a possible giveaway, E-mailed models about pre-launch offer, got sales, packaged sales, made shipping labels and business cards<br />
<b>Wednesday</b>: 2.5 hours; screening shirts <br />
<b>Thursday/Friday: </b>30 minutes; designing website ideas, (college trip)<br />
<b>Saturday</b>: 1 hour; designed all the mock up website pages<br />
<b>Sunday</b>: 10 hours; added "driftwear, Photo by Harrison Co" on like 60 photos for facebook, printed shirts, made a sizing chart and looked at other sizing charts on etsy,isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com0tag:blogger.com,1999:blog-4116275994611616676.post-28924120361907735122010-04-18T11:19:00.000-07:002010-04-18T11:19:45.001-07:00Exclusive driftwear photos!<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHZLuEu9gXTo_k4nLmzNnnHcVyuyNMkhJbbijplsfZbE8gsDXbnoDtsXUykBntxCAO2fB_yVRA0iOTwEvdV19yiiXjf8P-tMzoGBRktaiu3lBitA5gPopNBMS-9lpBymTgbiUcokwPk9PH/s1600/DSC_5546.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHZLuEu9gXTo_k4nLmzNnnHcVyuyNMkhJbbijplsfZbE8gsDXbnoDtsXUykBntxCAO2fB_yVRA0iOTwEvdV19yiiXjf8P-tMzoGBRktaiu3lBitA5gPopNBMS-9lpBymTgbiUcokwPk9PH/s400/DSC_5546.jpg" width="400" /></a></div><br />
<div style="text-align: center;">Check them out <a href="http://www.flickr.com/photos/driftwear/page1/">here</a>!</div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com0tag:blogger.com,1999:blog-4116275994611616676.post-59633171809642277222010-04-11T15:02:00.000-07:002010-04-12T18:39:18.933-07:00Schedule 04/12-04/19<div style="text-align: center;">Schedule for the week before the launch</div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="http://25.media.tumblr.com/tumblr_l0df9usGrF1qzed1do1_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="214" src="http://25.media.tumblr.com/tumblr_l0df9usGrF1qzed1do1_500.jpg" width="320" /></a></div></div><div style="text-align: center;">(source: <a href="http://iwantmybearsuit.tumblr.com/page/2">here</a>)</div><div style="text-align: center;"><b>Monday</b>: clean & iron all shirts from shoot, </div><div style="text-align: center;"><b>Tuesday</b>: final logo, upload photos to flickr/facebook from shoot, write shop policies & descriptions for products, retouch photos,</div><div style="text-align: center;"><b>Wednesday: </b>edit etsy, etsy banner, edit photos, add logo on photos & send to models for FB, make help shirts, <br />
<b>Thursday</b>: away</div><div style="text-align: center;"><b>Friday</b>: away<br />
<b>Saturday</b>: engage FB users, upload brand video, decide on packaging<br />
<b>Sunday</b>: upload products to shop,<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://26.media.tumblr.com/tumblr_ktzlodG5jr1qzagw2o1_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="http://26.media.tumblr.com/tumblr_ktzlodG5jr1qzagw2o1_500.jpg" width="320" /></a></div>(source: <a href="http://iwantmybearsuit.tumblr.com/page/4">here</a>)</div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1tag:blogger.com,1999:blog-4116275994611616676.post-50467396122793938252010-04-11T14:37:00.000-07:002010-04-11T14:37:13.303-07:00Name the Bear!<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqT2nnbgae2zZQkiblFYeBo8xBfB4PW5BKUu__hHyZR-OwQTiRUi5fT0REYkVIf0x7l5O38bP2FlwOgFbUTDGh5DDkhmsg-qHPdStIFkPm31Vpkn2Du-OYBZ34RarF_pQa60SASozcXz-5/s1600/bear1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqT2nnbgae2zZQkiblFYeBo8xBfB4PW5BKUu__hHyZR-OwQTiRUi5fT0REYkVIf0x7l5O38bP2FlwOgFbUTDGh5DDkhmsg-qHPdStIFkPm31Vpkn2Du-OYBZ34RarF_pQa60SASozcXz-5/s320/bear1.jpg" /></a></div><br />
<h3 class="UIIntentionalStory_Message" data-ft="{"type":"msg"}" style="text-align: center;"><span class="UIIntentionalStory_Names" data-ft="{"type":"name"}"> </span><span style="font-size: large;"><span class="UIStory_Message" style="font-weight: normal;">Name the bear! Comment on the <a href="http://www.facebook.com/pages/driftwear/101502446558647?ref=ts">driftwear fan page</a> with a name idea and have a chance to have your name be showcased in the driftwear shop!</span></span></h3>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com16tag:blogger.com,1999:blog-4116275994611616676.post-78028884491775011472010-04-11T12:32:00.000-07:002010-05-07T09:00:05.767-07:00Whoops! & logs<div class="MsoNormal"><div style="text-align: left;"><b>week #8 entry #2 04/05-04/12: personal journal</b></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://29.media.tumblr.com/tumblr_l0jbsl2Q131qzohdro1_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="http://29.media.tumblr.com/tumblr_l0jbsl2Q131qzohdro1_500.jpg" width="320" /></a></div><div style="text-align: center;">(source: <a href="http://evoke.tumblr.com/">here</a>)</div>The amount of progress driftwear has made in the last two weeks is remarkable. This past weekend, my focus has been the driftwear photo shoot. I spent the prior week creating silk-screens and printing shirts. I thought I had my whole week planned so well until something went terribly wrong…</div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Over break I had created the driftwear t-shirt designs to print. I initially wanted to create five shirts, however I decided because of time restraints I would only create three. I wanted three different shirts that I really loved so that it would be easy for me to sell them. As I learned during my first semester project, it is hard to sell something you don’t love and believe in. Thus, I picked my three favorite shirts that were most well liked from the public and printed the designs on transparencies. Monday, I set a time with my dean and teacher Mr. Emery so that he could help me through the silk-screen process. He had some emulsion that we coated the screens with and we waited for the emulsion to dry until Wednesday afternoon. By Wednesday the screens had dried in the dark and we were ready to place the transparencies over the coated screens and to make the screens. But something went wrong. After the screens had sat under the light for seven minutes, the emulsion wouldn’t wash out of the designs. </div><div class="photo_notes" id="photo_notes" style="visibility: visible;"><div id="notes_text_div" style="display: none; margin-top: -5px; padding-top: 5px; position: relative; width: 220px; z-index: 1000;"><div id="notes_text_table"><div class="td_note_yeller td_note_yeller_container"><span id="notes_text_span"></span><br />
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</tbody></table></div><div style="text-align: center;"><img alt="Silkscreen Fail #3 by you." class="reflect" height="500" src="http://farm5.static.flickr.com/4053/4504261738_81e67811f5.jpg" title="" width="332" /></div><div class="photo_notes" id="photo_notes" style="text-align: center; visibility: visible;"><div id="notes_text_div" style="display: none; margin-top: -5px; padding-top: 5px; position: relative; width: 220px; z-index: 1000;"><div id="notes_text_table"><div class="td_note_yeller td_note_yeller_container"><span id="notes_text_span"></span><br />
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<tr><td width="11"><img class="shadow_sprite shadow_tl" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td id="shadow_width_controller"><img class="shadow_sprite shadow_t" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="100%" /></td><td width="11"><img class="shadow_sprite shadow_tr" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
<tr><td height="30" id="shadow_height_controller"><img class="shadow_sprite shadow_l" height="100%" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td></td><td><img class="shadow_sprite shadow_r" height="100%" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
<tr><td><img class="shadow_sprite shadow_bl" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td><img class="shadow_sprite shadow_b" height="11" id="shadow_width_controller2" src="http://l.yimg.com/g/images/spaceout.gif" width="100%" /></td><td><img class="shadow_sprite shadow_br" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
</tbody></table></div><div style="text-align: center;"><img alt="Silkscreen Fail #2 by you." class="reflect" height="332" src="http://farm5.static.flickr.com/4014/4504262042_8256d90295.jpg" title="" width="500" /> </div><div class="MsoNormal">Mr. Emery scrubbed vigorously at the designs with no luck, he finally created a big blob of uncoated screen where my design was. I was so frustrated. I didn’t know what had gone wrong with my screen. We did everything right. Mr. Emery and I came up with a few theories on why the screens did not work. A) Someone opened the dark cabinet where the transparencies were placed; subjecting the light-sensitive emulsion to light B) the emulsion was old and did not work properly anymore. And C) My printed did not print out the transparencies in dark enough black ink.</div><div class="photo_notes" id="photo_notes" style="visibility: visible;"><div id="notes_text_div" style="display: none; margin-top: -5px; padding-top: 5px; position: relative; width: 220px; z-index: 1000;"><div id="notes_text_table"><div class="td_note_yeller td_note_yeller_container"><span id="notes_text_span"></span><br />
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<div class="MsoNormal">Aggravated, I washed the emulsion out of the screens and went home. Mr. Emery promised me that he would help recoat the screens and that I could re-try making the screens Thursday. When I came in Thursday, I arrived in the art room with a blessing. My three designs had been transformed into screens thanks to Mr. Emery. I started printing screens that day and worked over Friday with help from Royce, Allison, and Mr. Emery to print twenty shirts. With their help I got all the shirts printed that I needed for the Friday/Saturday driftwear photo shoot. Everything worked out! I am so lucky to have the help and support of so many FOCUS students and my art teachers.</div><div class="photo_notes" id="photo_notes" style="visibility: visible;"><div id="notes_text_div" style="display: none; margin-top: -5px; padding-top: 5px; position: relative; width: 220px; z-index: 1000;"><div id="notes_text_table"><div class="td_note_yeller td_note_yeller_container"><span id="notes_text_span"></span><br />
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</tbody></table></div><div id="rotate_div" style="display: none; z-index: 1003;"><div id="rotate_table" style="-moz-background-inline-policy: -moz-initial; -moz-border-radius: 3px 3px 3px 3px; background: none repeat scroll 0% 0% rgb(255, 255, 255); padding: 1px; width: 218px;"><div class="td_note_white" style="margin-top: 3px; padding: 0px; text-align: center;"><span id="rotate_span" style="font-family: arial; font-size: 12px;"></span></div></div></div><div id="shadow_div" style="display: none; z-index: 999;"><table border="0" cellpadding="0" cellspacing="0" class="shadow_table" style="padding: 0px;"><tbody>
<tr><td width="11"><img class="shadow_sprite shadow_tl" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td id="shadow_width_controller"><img class="shadow_sprite shadow_t" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="100%" /></td><td width="11"><img class="shadow_sprite shadow_tr" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
<tr><td height="30" id="shadow_height_controller"><img class="shadow_sprite shadow_l" height="100%" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td></td><td><img class="shadow_sprite shadow_r" height="100%" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
<tr><td><img class="shadow_sprite shadow_bl" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td><img class="shadow_sprite shadow_b" height="11" id="shadow_width_controller2" src="http://l.yimg.com/g/images/spaceout.gif" width="100%" /></td><td><img class="shadow_sprite shadow_br" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
</tbody></table></div><div style="text-align: center;"><img alt="Bear Screen by you." class="reflect" src="http://farm3.static.flickr.com/2730/4504276092_2212fb674e.jpg" title="" /> </div><div class="MsoNormal">Friday and Saturday were so much fun. Harrison Co, a talented photographer peer of mine, agreed to be the photographer for my photo shoot. (Check out his Flickr!) I asked 15 DE students to be models and many of them eagerly agreed. Friday, I drove two models that couldn’t make the Saturday shoot to the <st1:city w:st="on">Englewood</st1:city> boat basin with <st1:place w:st="on">Harrison</st1:place>. I briefly styled the girls and we found a few beautiful locations to shoot as the sun lit up the <st1:place w:st="on"><st1:placename w:st="on">George</st1:placename> <st1:placename w:st="on">Washington</st1:placename> <st1:placetype w:st="on">Bridge</st1:placetype></st1:place>. I was surprised to see that it took two hours to shoot only two girls, but the photographs turned out brilliantly. Saturday, Harrison and I came back with 12 more models. Royce G., a focus peer of mine, stylized each model. Royce and I had talked the week before about inspiration for the shoot and what vibe I wanted to convey. David V., another focus student working on public service announcements, came to the shoot as well. David had dreamed up and awesome idea for a brand video for driftwear and I put him in charge of directing the brand video. He worked with models who weren’t shooting to get some footage. After a little over six hours, the shoot came to a close. It was so much fun to work with fellow students and to get more DE students involved in driftwear. Photos of that to come!<br />
<div style="text-align: center;"><br />
</div><div style="text-align: center;"><span style="font-size: large;">driftwear opens April 19th! </span></div></div><br />
<b>Over break logs:</b><br />
<b>3/30: </b>3 hours; drawing logos and getting feedback<br />
<b>4/1: </b>2 hours; making brand video <br />
<b>4/2:</b> 5 hours; drawing designs, scanning them, making brand video<br />
<b>4/3:</b> 4 hours; work on brand video, draw new logo, e-mailed cults, band<br />
<b>4/4: </b>4.5 hours; editing video, uploading icons, video, and bios on vimeo & youtube, worked on mission statement, edited blogger logo, updated flickr, made vimeo account,<br />
<br />
<span style="font-style: italic; font-weight: bold;">Week Eight</span> <br />
<div style="background-color: white; text-align: left;">Senior Focus Field Work Log <span style="font-weight: bold;">Dates</span>: April 5th-April 12th<span style="font-weight: bold;"> </span></div><div style="background-color: white; text-align: left;"><span style="font-weight: bold;">Name</span>: Isabella Whitney</div><b>Monday</b>: 5.5 hours; invited friends to drift group, mission statement, coated screens with emulsion for silkscreens, edited website, hung up boats, photographed boats,<br />
<b>Tuesday</b>: 2 hours, uploaded photos from The Paper Boat Project, printed designs on transparencies, <br />
<b>Wednesday</b>: 2 hours, coated silk-screens, e-mailed faculty about boat project,<br />
<b>Thursday</b>: 4 hours; practiced silk-screening on newsprint, decided on hairstyles for models and printed inspiration for photo-shoot, printed first shirt, wrote journal entry, updated flickr with pictures from today's silk-screening, edited photos,<br />
<b>Friday</b>: 5 hours; silk-screening shirts, shot two models, sending Chris a package,<br />
<b>Saturday</b>: 7 hours; photoshoot, ironing shirts, getting props together, styling models, packing up, driving to boat basin, <br />
<b>Sunday</b>: 1.5 hours; journal entry & planning for next week, updated quickbooks,isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1tag:blogger.com,1999:blog-4116275994611616676.post-30416870114217781152010-04-08T19:08:00.000-07:002010-04-25T06:21:14.457-07:00Some Serious Progress<b>week #8 entry #1 04/05 - 04/12: academic journal</b><br />
Hello! Some major progress has been made with driftwear. Some of the things I worked on over break were: a 40-second, stop-animation, brand video, the creation of over 100 paper boats, the final drawing and scanning of all my designs, finalization of my logo, and mission statement.<br />
<br />
<b>Stop animation:</b><br />
<div style="text-align: center;"><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/jhTa1bGy5xE&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/jhTa1bGy5xE&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></div>Last year in my studio art II class, I learned how to make a stop-animation video using Windows Movie Maker. I loved the way still images were put together to make motion and it's imperfections, like the shaky camera, were part of the charm. I thought that stop-animation works well with driftwear mentality. I also wanted to tie together my guerrilla art/advertising project with the video.<br />
<br />
<b>The Paper Boat Project</b><br />
<div style="text-align: center;"><img alt="The Paper Boat Project #1 by you." class="reflect" height="265" src="http://farm5.static.flickr.com/4038/4498582758_d7a71d1a8c.jpg" title="" width="400" /></div><div style="text-align: left;">I have been really inspired by guerrilla art projects and the idea of uplifting a community through art. I thought that using guerrilla art on campus would be an excellent way to gain hype about the brand. Monday, I hung up over 100 paper boats around the school campus without explanation. I put 12 boats in one tree, which turned out to be a beautiful display. The reason I didn't explain the boats was because later that day, I invited all my Facebook friends to join the <a href="http://www.facebook.com/home.php?#%21/pages/driftwear/101502446558647?ref=ts">driftwear fan page</a> and I wanted to keep the mystery in the boats. I used old notes, tests, and binder paper to make all the boats, staying consistent with driftwear's environmental-consciousness. People came up with theories behind the notes written on the boats. It worked out beautifully.</div><div style="text-align: left;"><b><br />
</b></div><div style="text-align: left;"><b>The final drawing and scanning of all my designs:</b><br />
<div class="photo_notes" id="photo_notes" style="visibility: visible;"><div id="notes_text_div" style="display: none; margin-top: -5px; padding-top: 5px; position: relative; width: 220px; z-index: 1000;"><div id="notes_text_table"><div class="td_note_yeller
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<tr id="comm_button_tr"><td class="td_white"></td><td class="td_white"></td><td class="td_white" style="padding: 3px;"><form><nobr><input class="Butt" id="comm_button_ok" onclick="this.onclick_func();" style="margin: 5px 5px 0pt 0pt;" type="button" value="OK" /><input class="CancelButt" id="comm_button_cancel" onclick="this.onclick_func();" style="margin: 5px 5px 0pt 0pt;" type="button" value="Cancel" /></nobr></form></td><td class="td_white"></td></tr>
</tbody></table></div><div id="rotate_div" style="display: none; z-index: 1003;"><div id="rotate_table" style="-moz-border-radius: 3px 3px 3px 3px; background: none repeat scroll 0% 0% rgb(255, 255, 255); padding: 1px; width: 218px;"><div class="td_note_white" style="margin-top: 3px; padding: 0px; text-align: center;"><span id="rotate_span" style="font-family: arial; font-size: 12px;"></span></div></div></div><div id="shadow_div" style="display: none; z-index: 999;"><table border="0" cellpadding="0" cellspacing="0" class="shadow_table" style="padding: 0px;"><tbody>
<tr><td width="11"><img class="shadow_sprite shadow_tl" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td id="shadow_width_controller"><img class="shadow_sprite
shadow_t" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="100%" /></td><td width="11"><img class="shadow_sprite
shadow_tr" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
<tr><td height="30" id="shadow_height_controller"><img class="shadow_sprite
shadow_l" height="100%" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td></td><td><img class="shadow_sprite
shadow_r" height="100%" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
<tr><td><img class="shadow_sprite
shadow_bl" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td><img class="shadow_sprite
shadow_b" height="11" id="shadow_width_controller2" src="http://l.yimg.com/g/images/spaceout.gif" width="100%" /></td><td><img class="shadow_sprite
shadow_br" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
</tbody></table></div><div style="text-align: center;"><img alt="final drift logo by you." class="reflect" height="216" src="http://farm3.static.flickr.com/2713/4489236503_5be92c1ea7.jpg" title="" width="400" /></div></div><div style="text-align: left;">I drew out all of my designs on Bristol board, scanned the designs, and increased the contrast of the designs on the computer. Some designs developed more with drafts. For example my logo transformed and I went through 5 different drafts of it. My final draft was a mixture of both the first and second drafts of the logo. The first draft had very wavy lines outlining the boat. I liked the wavy lines because I felt they were whimsical and a little dreamy. The second design has straight lines, I liked the graphic-ness of this design and the sharp lines seemed professional. Since there were perks from each draft, I sought to mix the two together with less curvy lines. Additionally, lowering the sides of the boat made it look less like a crown, and more like a boat.<br />
<br />
Here are some of my finalized designs:<br />
<br />
<div class="photo_notes" id="photo_notes" style="visibility: hidden;"><div id="notes_text_div" style="display: none; margin-top: -5px; padding-top: 5px; position: relative; width: 220px; z-index: 1000;"><div id="notes_text_table"><div class="td_note_yeller
td_note_yeller_container"><span id="notes_text_span"></span><br />
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this.blur();" type="button" value="Delete!" /></form></div><script type="text/javascript">
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</script></div><div id="comm_div" style="display: none; z-index: 1002;"><table border="0" cellpadding="0" cellspacing="0" id="comm_table" style="-moz-border-radius: 3px 3px 3px 3px; background: none repeat scroll 0% 0% rgb(255, 255, 255); padding: 3px; width: 200px;"><tbody>
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<tr><td width="11"><img class="shadow_sprite shadow_tl" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td id="shadow_width_controller"><img class="shadow_sprite
shadow_t" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="100%" /></td><td width="11"><img class="shadow_sprite
shadow_tr" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
<tr><td height="30" id="shadow_height_controller"><img class="shadow_sprite
shadow_l" height="100%" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td></td><td><img class="shadow_sprite
shadow_r" height="100%" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
<tr><td><img class="shadow_sprite
shadow_bl" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td><td><img class="shadow_sprite
shadow_b" height="11" id="shadow_width_controller2" src="http://l.yimg.com/g/images/spaceout.gif" width="100%" /></td><td><img class="shadow_sprite
shadow_br" height="11" src="http://l.yimg.com/g/images/spaceout.gif" width="11" /></td></tr>
</tbody></table></div><img alt="bear1 by you." class="reflect" height="400" src="http://farm3.static.flickr.com/2708/4489240375_c5138f5eae.jpg" title="" width="290" /><img alt="days of week by you." class="reflect" height="301" src="http://farm5.static.flickr.com/4023/4489240407_fa2df8b173.jpg" title="" width="400" /></div><div style="text-align: left;"><br />
<b>The Mission Statement:</b><br />
Finally, the last thing I accomplished over break was the creation of a driftwear mission statement. This answered my c<b>ompetitive differentiation question</b>. This has been a very important part of my FOCUS project. I am glad that I did it at this time because I have created the designs and more clearly understand the driftwear mentality. I could not have written this a few weeks ago. It was only after I escaped from my project for a week, and re-focused on designs and a brand video, that a mission statement came easily. I worked on several drafts of it and this is the final edition:<br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbEEI-8P47jL7enlqvNgBAb8OtyELlIr2-cq9zHr-MAbIW269MPPk1shSu4PPM9YaZBTEDrZRCN9i0jR2zhm_b48pHnDW5l_s4RM4HIo-hJRCcNU2Y3B4LcyGTLVCWRHSPyg3jIiHi0EVd/s1600/mission+statement.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbEEI-8P47jL7enlqvNgBAb8OtyELlIr2-cq9zHr-MAbIW269MPPk1shSu4PPM9YaZBTEDrZRCN9i0jR2zhm_b48pHnDW5l_s4RM4HIo-hJRCcNU2Y3B4LcyGTLVCWRHSPyg3jIiHi0EVd/s400/mission+statement.jpg" width="400" /></a></div><span style="font-size: large;"><span style="font-size: small;">The actual image needs to be edited, but all and all I think it sounds pretty good. I am so excited for the launch of <a href="http://www.driftwear.com/">driftwear.com</a> on April 19th!</span></span></div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com2tag:blogger.com,1999:blog-4116275994611616676.post-92203110563711576742010-04-04T10:58:00.001-07:002010-04-04T19:50:12.558-07:00EXCLUSIVE: driftwear Brand Video 4.5.10<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" data="http://www.flickr.com/apps/video/stewart.swf?v=71377" height="300" type="application/x-shockwave-flash" width="400"> <param name="flashvars" value="intl_lang=en-us&photo_secret=aa856df23d&photo_id=4489938212"></param><param name="movie" value="http://www.flickr.com/apps/video/stewart.swf?v=71377"></param><param name="bgcolor" value="#000000"></param><param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/video/stewart.swf?v=71377" bgcolor="#000000" allowfullscreen="true" flashvars="intl_lang=en-us&photo_secret=aa856df23d&photo_id=4489938212" height="300" width="400"></embed></object><br />
<br />
My first stop-animation brand video! To be released tomorrow...Enjoy!isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com4tag:blogger.com,1999:blog-4116275994611616676.post-28261703576206073482010-04-03T15:37:00.000-07:002010-04-03T15:37:08.739-07:00new logo<div style="text-align: center;">I worked with some of the feedback I got on the</div><div style="text-align: center;">first few drafts of logos and this is what I got:</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoKFrYeyg6LEh2C3EVeDa1T6b5twuNYjCsahg7AU_CEBkcc0LrdhpdHnSJXsgYjw7QF8TksjIMYC2XRWSAJAFPk92tSdn4A-tij6Ud15j5gA3VnQCMo-IPog2slm7KyQhase48M6ZgIUL7/s1600/finallogo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoKFrYeyg6LEh2C3EVeDa1T6b5twuNYjCsahg7AU_CEBkcc0LrdhpdHnSJXsgYjw7QF8TksjIMYC2XRWSAJAFPk92tSdn4A-tij6Ud15j5gA3VnQCMo-IPog2slm7KyQhase48M6ZgIUL7/s320/finallogo.jpg" /></a></div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com0tag:blogger.com,1999:blog-4116275994611616676.post-52218196659495268662010-04-02T18:16:00.000-07:002010-04-03T07:03:44.812-07:00drift playlist<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://24.media.tumblr.com/tumblr_l09cucFbAS1qaa0rfo1_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://24.media.tumblr.com/tumblr_l09cucFbAS1qaa0rfo1_500.jpg" width="320" /></a></div><div style="text-align: center;"> source: <a href="http://iwantmybearsuit.tumblr.com/page/2">here</a></div><br />
<div style="text-align: center;"><span style="font-size: large;"><i>kisses</i> by kisses</span></div><div style="text-align: center;"><span style="font-size: large;"><i>home </i>by edward sharpe and the magnetic zeros</span></div><div style="text-align: center;"><span style="font-size: large;"><i>so post all 'em</i> by yacht</span></div><div style="text-align: center;"><span style="font-size: large;"><i>go outside</i> by cults</span></div><div style="text-align: center;"><span style="font-size: large;"><i>swim</i> by surfer blood </span><br />
<br />
<span style="font-size: large;"><span style="font-size: small;">(some songs I am considering for the fashion show and second brand video)</span></span><br />
<span style="font-size: large;"><span style="font-size: large;">enjoy! </span> </span></div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1tag:blogger.com,1999:blog-4116275994611616676.post-44594317658938644522010-04-02T16:38:00.000-07:002010-04-02T19:12:56.266-07:00new design!<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwPtYZX2jkeNFw4xJJALGrOcjLKUuidJLBfaK-jvvX4OIZXxnt5JZWhqBwPwijz9CIHfDk5PnlLzKGB6TCylaN6aTIaKlS1RN2UpJ9M2tevEWLnrmaLw-WnA64wnsi5f_8d6zPvdPnoRCt/s1600/parachute.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwPtYZX2jkeNFw4xJJALGrOcjLKUuidJLBfaK-jvvX4OIZXxnt5JZWhqBwPwijz9CIHfDk5PnlLzKGB6TCylaN6aTIaKlS1RN2UpJ9M2tevEWLnrmaLw-WnA64wnsi5f_8d6zPvdPnoRCt/s320/parachute.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsAQqAwQPc8J9IgpQIO9bBX7Ro-AnVCz3AArKWLexZa0gvu0mfR4TYnLGubGVj4PsQKFFATR-RDNvsxoHCEDlw3HfATG5gG-ruCjjZ7MOR5m_NhDj3u9rwh6BBpnSNInmbkvLhvZ6yAvRs/s1600/bear1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsAQqAwQPc8J9IgpQIO9bBX7Ro-AnVCz3AArKWLexZa0gvu0mfR4TYnLGubGVj4PsQKFFATR-RDNvsxoHCEDlw3HfATG5gG-ruCjjZ7MOR5m_NhDj3u9rwh6BBpnSNInmbkvLhvZ6yAvRs/s320/bear1.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl5_RctNPEbBWRkUhiZlK-wuRG_TMYi6MFlkUUEGG1cwVZx4slAnPlS31yJ0s9Ah-RMgFuNh51EESt653kYsXVtTUS4zu3BdtkBWr1jfGBkOGR3uOj4zm0bY-kguq1pU7EUqZh6X8PG6sG/s1600/daysofweek.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl5_RctNPEbBWRkUhiZlK-wuRG_TMYi6MFlkUUEGG1cwVZx4slAnPlS31yJ0s9Ah-RMgFuNh51EESt653kYsXVtTUS4zu3BdtkBWr1jfGBkOGR3uOj4zm0bY-kguq1pU7EUqZh6X8PG6sG/s320/daysofweek.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP-zV4EuLS7wR2UB05cIv92F3F-asOqyI-cKPMV5u3GRtUUglyGJ3ts5b7VuJlQnnv_rJ0MMWnt3c32bCixjmqZ411pDRdUmaydhBGcoOUJgEkOgXPWV6w70b_mzTlQJPB3JdzSPJj4G6g/s1600/driftwearlogopage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgP-zV4EuLS7wR2UB05cIv92F3F-asOqyI-cKPMV5u3GRtUUglyGJ3ts5b7VuJlQnnv_rJ0MMWnt3c32bCixjmqZ411pDRdUmaydhBGcoOUJgEkOgXPWV6w70b_mzTlQJPB3JdzSPJj4G6g/s320/driftwearlogopage.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;">new design! any thoughts?</div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com4tag:blogger.com,1999:blog-4116275994611616676.post-14031004813115991002010-03-30T16:52:00.000-07:002010-03-30T18:01:46.074-07:00rainyday dreams<div class="separator" style="clear: both; text-align: center;"><a href="http://www.designfront.org/category.php?id=28&product=103"><img border="0" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2QEgh45bFI9IipVlUsBcm4vF4MZZRPGJPABidjg9QoW23uuDJEXWpTp5tEyScQJnQsXf7qyBlDpLNw5cnUmMRBX97W7sJ_voVaPYSRlh2HJwgTOSe5CiU72r5B10w4Y7cDAHH7X4o9Vmx/" width="320" /></a><a href="http://liveandletlive.tumblr.com/page/7"><img border="0" height="129" src="http://27.media.tumblr.com/tumblr_kzb6pwJ3IO1qzxgkjo1_500.png" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="http://bferry.wordpress.com/"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8odwGgYkR_ieBkqOyvlYgacbqBL5G-7qcZPfFqg0xj9YSePhIv7uXHEGzeVwB-o0wwGIVz8uKo_mFWjlyFJnT4870-pSRMhvgoFANj8dfRa-Q-Qaszeu5mFMVIYhbDlEWHMv5CClEdbrW/" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.timwalkerphotography.com/"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivbK0auxl2b6FvzNFt-VLpI7G7ntH0I4DiwyvlkrWCWGjko-TbZvj1NqyxKmWTOEZtMgOryjc8jQBQitMJr2WZ66T8XcQGZ0w8_haUVNlHyGkew1lkvFYusjRp5lr7si6MgH_LsCZ4z7Rs/" width="320" /></a><a href="http://liveandletlive.tumblr.com/"><img border="0" height="215" src="http://28.media.tumblr.com/tumblr_l048lt30yQ1qzh4c6o1_500.jpg" width="320" /></a><a href="http://www.frolic-blog.com/frolic/"><img border="0" height="231" src="http://www.frolic-blog.com/.a/6a00d83451c0f869e201310ff04666970c-400wi" width="320" /></a><a href="http://www.frolic-blog.com/frolic/"></a></div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1tag:blogger.com,1999:blog-4116275994611616676.post-75474345659219053142010-03-30T10:17:00.000-07:002010-03-30T19:11:47.648-07:00first drafts of driftwear logo<div class="Photo" style="text-align: center;"><span class="photo_container pc_l"><a href="http://www.flickr.com/photos/driftwear/4476148545/" title="first
draft of the driftwear logo"><img alt="first draft of the driftwear logo" border="0" class="pc_img" height="208" src="http://farm3.static.flickr.com/2713/4476148545_4079674885.jpg" width="400" /></a></span> </div><div style="text-align: center;">Here is my <b>first </b>draft of my driftwear logo.</div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJAY56ot1sdiL7FRGMbE1pucUPJKtTWl-Tw8HvDiZUTcol6UHR3lxoBkypaf1Uv-nQ334VX0PBFGPhSf8g4mF3eKMjBgNqS-jR5Jtx0OjMwIWWkYYgug3qmcqsb9sFz_pP7eIFFGYZlNhw/s1600/logowithtext1.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJAY56ot1sdiL7FRGMbE1pucUPJKtTWl-Tw8HvDiZUTcol6UHR3lxoBkypaf1Uv-nQ334VX0PBFGPhSf8g4mF3eKMjBgNqS-jR5Jtx0OjMwIWWkYYgug3qmcqsb9sFz_pP7eIFFGYZlNhw/s320/logowithtext1.bmp" /></a></div><div class="" style="clear: both; text-align: center;">with the font I made. </div><div class="" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVaTzzjPxRbJ6h_0Q5uQw3vArv4zRy-gVEwpxelVhUSkcqZTdFUWMLip5hfNNAL2Kmw5Bou59PKjzIq4jwKoiXSlmeDaBrEOYSBNPqDAm464getHSRhyOo9x6Zz3MSN0F9Sa1ecpoZdgiO/s1600/driftlogooriginal2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVaTzzjPxRbJ6h_0Q5uQw3vArv4zRy-gVEwpxelVhUSkcqZTdFUWMLip5hfNNAL2Kmw5Bou59PKjzIq4jwKoiXSlmeDaBrEOYSBNPqDAm464getHSRhyOo9x6Zz3MSN0F9Sa1ecpoZdgiO/s320/driftlogooriginal2.jpg" /></a></div><div class="" style="clear: both; text-align: center;"> Here is the <b>second </b>draft, which I straightened out a bit.</div><div class="" style="clear: both; text-align: center;"></div><div class="" style="clear: both; text-align: center;"><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVaX5ulcinZfhyYsfEIzzG_YkjCJLsshR6FwHXXAzHPzG5CplFT7CqkPBpgsQFZugjqX4VX1MaSyKYuK3cyXXDVykB1dvfDguljmbQNq9kcddJKDSv0skaNiYA2xkFdlg8PdmLeUkCoybb/s1600/logowithtext2.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVaX5ulcinZfhyYsfEIzzG_YkjCJLsshR6FwHXXAzHPzG5CplFT7CqkPBpgsQFZugjqX4VX1MaSyKYuK3cyXXDVykB1dvfDguljmbQNq9kcddJKDSv0skaNiYA2xkFdlg8PdmLeUkCoybb/s320/logowithtext2.bmp" /></a></div><b>second </b>draft with font<br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRqv8OPInfO-ksXBGCt789q3_JvRv9bURZ-Oc7IVX7aiSwT9ggVCUp_hBT8VptW9f1WQPevpHcL7N0Jk9aA7kS9AaMfIa3k_NyUgz52KAr9d1gqsY9WXQxXtLcpurC-JsFl9ZyfHMkI7X0/s1600/driftlogooriginal3.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRqv8OPInfO-ksXBGCt789q3_JvRv9bURZ-Oc7IVX7aiSwT9ggVCUp_hBT8VptW9f1WQPevpHcL7N0Jk9aA7kS9AaMfIa3k_NyUgz52KAr9d1gqsY9WXQxXtLcpurC-JsFl9ZyfHMkI7X0/s320/driftlogooriginal3.JPG" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"></div><b>third </b>draft<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj18ELFqChB8yv9l2A2Dh40Virq7SLjX3ZkOnb3RfU7qzWym0l46Lw9C-bo7tz2Sh2Ql0s7KOuwJOVuAP4_UZcStBXr2Cdpx4zYIgRfDzTgdo-J1D7njWkSjGZQe3Wb78PMXtFyNZ-D5gHv/s1600/logowithtext1.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj18ELFqChB8yv9l2A2Dh40Virq7SLjX3ZkOnb3RfU7qzWym0l46Lw9C-bo7tz2Sh2Ql0s7KOuwJOVuAP4_UZcStBXr2Cdpx4zYIgRfDzTgdo-J1D7njWkSjGZQe3Wb78PMXtFyNZ-D5gHv/s320/logowithtext1.bmp" /></a></div><span style="font-size: small;"><b>fourth </b>draft</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA8lfq1KNuV2WS0rgKwgp1O8VH7gT8fdRPpbC3d9dZcXkiV1VAY2-e-nAoAeOjRf64wx5qkZKT2mCJFm7HFyKDSbk5GdnSOvMtZmmBkATvTC5FLEvOZM3Al2UjLejqNpYD1jbkyaZcUpjI/s1600/logowithtext1also.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA8lfq1KNuV2WS0rgKwgp1O8VH7gT8fdRPpbC3d9dZcXkiV1VAY2-e-nAoAeOjRf64wx5qkZKT2mCJFm7HFyKDSbk5GdnSOvMtZmmBkATvTC5FLEvOZM3Al2UjLejqNpYD1jbkyaZcUpjI/s320/logowithtext1also.bmp" /></a></div><span style="font-size: large;"> </span><br />
<span style="font-size: large;">What do you think?</span></div><div style="text-align: center;"><span style="font-size: large;">Like? Hate?</span><br />
<span style="font-size: large;">Think the lines are too curvy? lines too thin?</span></div><span style="font-size: large;">Let me know! I'd love your feedback. :)</span><br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div></div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com4tag:blogger.com,1999:blog-4116275994611616676.post-11376179158072009762010-03-29T20:47:00.000-07:002010-03-29T20:48:49.514-07:00dreamy days<div class="separator" style="clear: both; text-align: center;"><a href="http://26.media.tumblr.com/tumblr_l00tls9JUE1qzpv2go1_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="http://26.media.tumblr.com/tumblr_l00tls9JUE1qzpv2go1_500.jpg" width="320" /></a></div><div style="text-align: center;">monet's house via (<a href="http://endofmarch.tumblr.com/post/480573495/monets-house-giverney-france-via-valkrye131">here</a>) via <a href="http://www.flickr.com/photos/valkrye131">here</a></div><div class="separator" style="clear: both; text-align: center;"><a href="http://30.media.tumblr.com/tumblr_l00tgy5sNC1qzpv2go1_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://30.media.tumblr.com/tumblr_l00tgy5sNC1qzpv2go1_500.jpg" width="320" /></a></div><div style="text-align: center;">from <a href="http://endofmarch.tumblr.com/post/480567209/day-66-365-via-jordan-blanchard">here </a>from <a href="http://www.flickr.com/photos/jordanblanchard">here</a></div><div class="separator" style="clear: both; text-align: center;"><a href="http://25.media.tumblr.com/tumblr_kzmjqqefQL1qzpv2go1_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://25.media.tumblr.com/tumblr_kzmjqqefQL1qzpv2go1_500.jpg" width="320" /></a></div><div style="text-align: center;">from <a href="http://endofmarch.tumblr.com/post/462885885/via-annelie-solis">here </a>from <a href="http://www.flickr.com/photos/anneliesolis">here</a></div><div class="separator" style="clear: both; text-align: center;"><a href="http://24.media.tumblr.com/tumblr_kzmboumtEZ1qa1jago1_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://24.media.tumblr.com/tumblr_kzmboumtEZ1qa1jago1_500.jpg" width="320" /></a></div><div style="text-align: center;">from <a href="http://endofmarch.tumblr.com/post/462885885/via-annelie-solis">here </a>from <a href="http://unicornchasing.tumblr.com/">here</a></div><div style="text-align: center;"><br />
</div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1tag:blogger.com,1999:blog-4116275994611616676.post-45599798161871421192010-03-28T18:58:00.001-07:002010-03-28T18:58:49.239-07:00sunday<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8uPCQNpIhxaDQCT34no2G1AYjvYvFYNNeIRIRS9EL7xwxfxEBgDMF5VgsBjs-TBGrBaWpDC1bVryYCEEwlsMsELhDFyRVc2ePu5AO32iFwlcHgqPSy19Yzs8xUCbQDjFLOT6EmNHZWkjI/s1600/Classic+Beauty+by+Astrid+via+Flickr.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8uPCQNpIhxaDQCT34no2G1AYjvYvFYNNeIRIRS9EL7xwxfxEBgDMF5VgsBjs-TBGrBaWpDC1bVryYCEEwlsMsELhDFyRVc2ePu5AO32iFwlcHgqPSy19Yzs8xUCbQDjFLOT6EmNHZWkjI/s320/Classic+Beauty+by+Astrid+via+Flickr.jpg" /></a></div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com0tag:blogger.com,1999:blog-4116275994611616676.post-18958296688071128282010-03-21T15:03:00.000-07:002010-03-21T15:04:04.907-07:00sunday beauty<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu_obUzCGXQq5I_JlX6hho5I2dr-ear26QwFn0tfQtbOdmAQhwdWigOEtq85bkP6xBS_QcMi01_5dDgko6z21J7GBd6liIjMDRGMiXhctXbi9UeYfmzp3ikpqUiMkA_nHUgTD3a8284_s/s1600/ngoc6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu_obUzCGXQq5I_JlX6hho5I2dr-ear26QwFn0tfQtbOdmAQhwdWigOEtq85bkP6xBS_QcMi01_5dDgko6z21J7GBd6liIjMDRGMiXhctXbi9UeYfmzp3ikpqUiMkA_nHUgTD3a8284_s/s320/ngoc6.jpg" /></a></div><div style="text-align: center;">(source: <a href="http://ngocminhngo.com/">here</a>)</div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="http://images.oncewed.com/wp-content/uploads/2010/02/jose-shoot1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://images.oncewed.com/wp-content/uploads/2010/02/jose-shoot1.jpg" width="106" /></a></div>hair inspiration! (source: <a href="http://www.oncewed.com/page/6/">here</a>)</div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com2tag:blogger.com,1999:blog-4116275994611616676.post-13282994029298630002010-03-21T13:44:00.000-07:002010-03-24T19:33:54.559-07:00logs<div style="background-color: white; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="http://blog.freepeople.com/wp-content/uploads/2010/03/07_23_09_succulent.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://blog.freepeople.com/wp-content/uploads/2010/03/07_23_09_succulent.jpg" width="240" /></a></div><div style="text-align: center;"> I freakin' love succulents. (source: <a href="http://blog.freepeople.com/">here</a>)<span style="font-style: italic; font-weight: bold;"><br />
</span></div><br />
<span style="font-style: italic; font-weight: bold;">Week Seven</span> </div><div style="background-color: white; text-align: left;">Senior Focus Field Work Log <span style="font-style: italic; font-weight: bold;"></span> <span style="font-weight: bold;">Dates</span>: March 14th-March 21st<span style="font-weight: bold;"> </span></div><div style="background-color: white; text-align: left;"><span style="font-weight: bold;">Name</span>: Isabella Whitney</div><b>Monday</b>: <u>7 hours</u>; printed out survey, photographed survey, posted survey on blog & flickr; indie business 2.0 two lessons, made my etsy a shop (www.driftwear.etsy.com), edited Etsy shop, researched bigcartel and other shop hosts, made and purchased font, video-chatted with mentor, prepared for pull-out day presentation, <br />
<b>Tuesday</b>: <u>5 hours</u>; check blog, wrote journal entry, researched brand videos, checked out wix.com to make my own site, made bigcartel store,<b> </b><br />
<b>Wednesday</b>: <u>4 hour</u>; researched best prices on organic t-shirts, ordered samples of guys and girls white organic t-shirts, researched prices on t-shirts from popular apparel companies, looked for photo shoot locations in alpine and englewood, talked to lower classmen about effortless girls for modeling, emailed models, talked to my aunt (who worked in design) about it, she thinks the boat has all positive references, easy to reproduce, simple, yet has nice lines, powerful from a distance,<b> </b><br />
<b>Thursday</b>: <u>1 hour</u>; blogged, received t-shirts, indie biz, made quickbooks<b> </b><br />
<b>Friday</b>: <u>0 hours</u> <br />
<b>Saturday: </b><u> 1.5 hours</u>; blog-hopped, wrote journal entry<b><br />
</b><br />
<b>Sunday:</b> <u>1.5 hour</u>; uploaded Photoshop and Illustrator, decide on hairstyles for models photoshoots<br />
<br />
P.S. I am currently in new Orlenes and will be back soon to update some great architecture and inspiration.isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com0tag:blogger.com,1999:blog-4116275994611616676.post-71093586902934149192010-03-20T21:45:00.000-07:002010-03-20T21:54:40.540-07:00guerilla, not gorilla<div class="separator" style="clear: both; text-align: center;"><b>week #7 entry #2 03/14 - 03/21: personal journal</b> </div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://30.media.tumblr.com/tumblr_kzjv5ktEIU1qzdiqvo1_500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://30.media.tumblr.com/tumblr_kzjv5ktEIU1qzdiqvo1_500.jpg" width="320" /></a></div><div style="text-align: center;">pretty hair. (source: <a href="http://misswallflower.tumblr.com/">here</a>)</div><a href="http://i.americanapparel.net/storefront/images/detail/serve.asp?media=2102org_White.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://i.americanapparel.net/storefront/images/detail/serve.asp?media=2102org_White.jpg" width="166" /></a>I have been so inspired lately I could faint from excitement. I ordered some sample shirts to silkscreen for my brand video/site yesterday and they came in the mail already! They're American Apparel, organic cotton. They're super soft. I just want to lay in a pile of them. So, yeah, that's really exciting for me. I thought that I would be bringing samples of all my designs around during lunch, but I have pretty much decided on the favorites. I will be printing a bear design, the day of the week, the drift logo, a suitcases one, and an owl. I also just got Photoshop and Illustrator in the mail, which is superb. I should have some final designs posted soon.<br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.nytix.com/Blog/newyorkcity/uploaded_images/DSC_3129%5B1%5D-773977.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="219" src="http://www.nytix.com/Blog/newyorkcity/uploaded_images/DSC_3129%5B1%5D-773977.jpg" width="320" /></a></div><a href="http://www.chroniclebooks.com/images/items/1568986/1568986882/1568986882_large.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://www.chroniclebooks.com/images/items/1568986/1568986882/1568986882_large.jpg" width="155" /></a><br />
Today I went to the <a href="http://www.icp.org/">International Center of Photography</a> (image: <a href="http://www.nytix.com/Blog/newyorkcity/2010/01/for-photo-finish-to-your-week-icp.html">here</a>) gift shop (I know, I have to get to the actual museam part, I just didn't want to drop $12). It was the coolest store <u>ever</u>; tons of postcards with awesome photography prints, sick cameras, cool shirts, and great books. Okay, it's about <b>100x cooler</b> than I made it sound, but yeah it was great. I also had to pick up <i>The Guerilla Art Kit</i> (image: <a href="http://www.chroniclebooks.com/index/main,book-info/store,books/products_id,6905/title,The-Guerilla-Art-Kit/">here</a>) by Keri Smith. (Ms. Smith also has a really cool <a href="http://www.kerismith.com/blog/">blog</a>.) The book is this excellent spiral bound book full of wonderful ideas to lighten up people's days with art, in addition to wonderful illustrations. If you don't know what guerilla art is, here is a Wikipedia definition for you:<br />
<blockquote><b>Street art</b> is any <a href="http://en.wikipedia.org/wiki/Art" title="Art">art</a> developed in <a href="http://en.wikipedia.org/wiki/Public_space" title="Public space">public spaces</a> — that is, "in the <a href="http://en.wikipedia.org/wiki/Street" title="Street">streets</a>" — though the term usually refers to unsanctioned art, as opposed to government sponsored initiatives. The term can include traditional <a href="http://en.wikipedia.org/wiki/Graffiti" title="Graffiti">graffiti</a> artwork, <a href="http://en.wikipedia.org/wiki/Stencil_graffiti" title="Stencil graffiti">stencil graffiti</a>, <a href="http://en.wikipedia.org/wiki/Sticker_art" title="Sticker art">sticker art</a>, <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Wheatpasting" title="Wheatpasting">wheatpasting</a> and <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Street_Poster_Art" title="Street Poster Art">street poster art</a>, video projection, <a href="http://en.wikipedia.org/wiki/Art_intervention" title="Art intervention">art intervention</a>, guerrilla art, <a href="http://en.wikipedia.org/wiki/Flash_mob" title="Flash mob">flash mobbing</a> and <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Street_installations" title="Street installations">street installations</a>. Typically, the term <b>street art</b> or the more specific <b>post-graffiti</b> is used to distinguish contemporary public-space artwork from territorial graffiti, <a href="http://en.wikipedia.org/wiki/Vandalism" title="Vandalism">vandalism</a>, and corporate art.</blockquote><div class="separator" style="clear: both; text-align: center;"><a href="http://judykitsune.files.wordpress.com/2008/01/kerismith.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://judykitsune.files.wordpress.com/2008/01/kerismith.jpg" width="200" /></a></div>So basically guerilla art is <b>awesome</b>. The book includes some ideas to draw eyes on parking meters (image: <a href="http://judykitsune.wordpress.com/2008/01/19/guerilla-art-maybe-we-need-it/">here</a>) or leave an idea dispenser in public and gives tutorials. This book is full of enchanting ideas and I recommend it. I think that guerilla art/advertising is an essential part to the beginning of my brand. Drift is whimsical and non-traditional, like i think a lot of guerilla art is. I don't want obnoxious, in-your-face advertising, I want subtle, make-people-happy, lighten-your-mood/day advertising, if possible. Maybe I can even just have drift kids do fun guerilla art projects for fun, to brighten up the community and I can blog about it? Hm... :)<br />
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I have much to do. Over this two week spring break (Yay! It's spring break!) I will be going to New Orleanes to work for Habitat for Humanity, but when I'm not doing that I'll be editing designs on the computer and such. There is much to be done over break like ordering stickers, making paper boats (more to come on that soon!!!), and preparing designs for shirts to screen the day I get back from break. But in the meantime, I'll leave you a quote from one of the first pages in <i>The Guerilla Art Kit</i>. (image: <a href="http://verdadesparticulares.wordpress.com/2009/08/12/keri-smith-e-sua-arte-de-guerrilha/">here</a>)<br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://verdadesparticulares.files.wordpress.com/2009/08/2243121829_65fa0948c0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://verdadesparticulares.files.wordpress.com/2009/08/2243121829_65fa0948c0.jpg" width="400" /></a></div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1tag:blogger.com,1999:blog-4116275994611616676.post-46579390313053186672010-03-17T20:14:00.000-07:002010-03-18T14:18:53.189-07:00zooey.... in a boat!!!<div class="separator" style="clear: both; text-align: center;"><a href="http://28.media.tumblr.com/tumblr_kzcg1i915p1qzu00so1_500.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="243" src="http://28.media.tumblr.com/tumblr_kzcg1i915p1qzu00so1_500.png" width="320" /></a></div><div style="text-align: center;">she is so cute I could eat her with a spoon! +drift! (source: <a href="http://zooeydeschanel.tumblr.com/">here</a>)</div>isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com2tag:blogger.com,1999:blog-4116275994611616676.post-27038473144009049342010-03-16T11:24:00.000-07:002010-03-16T12:05:46.837-07:00who will host my shop?<b>Week #7 entry #1 03/14-03/21: academic journal</b><br />
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<div style="text-align: center;"></div><br />
<b>This week I focused on this question: </b><br />
<ul><li>How should I sell my products?<b></b></li>
</ul>The most recent lessons in my Indie Business class have focused on where to have your shop. Since I know that having my own brick-and-mortar shop is not an option right now, I focused on the lesson about online businesses. There are many advantages to having a shop online that one of my teachers highlighted.<br />
Online is great because:<br />
<ul><li> You are open all day, everyday.</li>
<li>I can make crafts, while my shop is open.</li>
<li>Much more reasonably priced than a real shop.</li>
<li>You can work at hours that you are most productive.</li>
<li>Can go on inspiration trips or leave the house when you don't feel inspired or productive.</li>
<li>It's flexible, like I could be in college and work. </li>
<li>I can create a connection to customers through the blog. </li>
</ul>These were all great reasons why the online marketplace best suits me. But inside the online marketplace are so many options! <b>Etsy </b>is great because it is low prices and has great networking. People can find your site without advertising. However, you are limited with their shop layout. <b>Paypay </b>allows you to have a free "Buy Now" button, but doesn't have networking possibilities. <b>E-mail</b> is another option, but I want to create a shop so that people can see all my products in one location. I don't think I will use <b>Artfire </b>because it seems to have more of a craft focus. I don't like the <b>silkfair </b>layout as much as Etsy. And other stores like Dawanda, Pink Doodle, and Lov.li charge a higher commission than Etsy.<br />
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Bigcartel run shops:<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyFASpYUZhGkcq-JXdoMX-t8rYuoUDOtierXfGHspQKAdHhn8Cg84ZpAb2YNt9cEEn1u2-7dgG7f6lekclToxs0WuwRXOeYt4nMcmmW0iYTdMG4_rqBQwvouOgNK-HDQktXlDCDPZ6ic1B/s1600/bigcartel.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyFASpYUZhGkcq-JXdoMX-t8rYuoUDOtierXfGHspQKAdHhn8Cg84ZpAb2YNt9cEEn1u2-7dgG7f6lekclToxs0WuwRXOeYt4nMcmmW0iYTdMG4_rqBQwvouOgNK-HDQktXlDCDPZ6ic1B/s320/bigcartel.jpg" /></a></div><div style="text-align: center;">(source: <a href="http://pumpkinsplat.blogspot.com/2009/02/bigcartel.html">here</a>)</div><div class="separator" style="clear: both; text-align: center;"><a href="http://blog.bigcartel.com/wp-content/uploads/2009/02/bigcartel_1918vintage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://blog.bigcartel.com/wp-content/uploads/2009/02/bigcartel_1918vintage.jpg" width="320" /></a></div><div style="text-align: center;">(source: <a href="http://blog.bigcartel.com/articles/featured-store-1918-vintage/">here</a>)</div><div style="text-align: center;"><br />
</div><br />
I think <b>BigCartel </b>could be another potential way to sell my products. It seems like it is between that and Etsy. Bigcartel allows you to list up for 5 products for free. I imagine I'll probably have around that many products, however, one designs for male and female may count as two products. It also allows you to customize your page more so than Etsy, which can give your shop a more professional look. Check out Franz Tormer's <a href="http://shop.franztormers.com/">site</a>. It looks great. Plus, there are tons of clothing people on the site, more so than Etsy. On the other hand, Etsy is easy to use and I have experience with it. Etsy charges a 3% commission and a 20 cent listing fee, which isn't very much. I'll really have to think it through.<br />
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I am also seriously considering doing a craft fair or two after the FOCUS program is over. I think it will be nice to be able to interact with people and set up my own table. It will allow me networking opportunities with other people who like to do what I do too.isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1tag:blogger.com,1999:blog-4116275994611616676.post-9871211652624011522010-03-15T18:53:00.000-07:002010-03-15T18:53:53.272-07:00design! design! design!<b>week #6 entry #2 03/07-03/14: academic journal</b><br />
<div style="text-align: center;"><img alt="designs #1 by driftwear." class="reflect" height="248" src="http://farm3.static.flickr.com/2749/4429768710_2a4c986f28.jpg" title="" width="400" /></div><b></b> <br />
<b>This week I focused on this question: </b><br />
<ul><li>What designs are most attractive to my audience?<b> </b></li>
</ul>After sketching some designs last Sunday, I shared them with my FOCUS group on Monday. I was nervous and did not plan on showing them anything, but they begged to see them, so I couldn't resist. They took to my designs so well and liked them very much. I asked everyone to put a check next to his or her favorite designs. I also asked people in the senior lounge and around the cafeteria for their input as well. The favorite ones seem to be the owls, bears, the boat, and luggage. Some people really like the days of the week one too. I think I will do at least one bear one, one owl one, a boat, and some luggage. I also began to survey which neck-cut people prefer when wearing a white t-shirt with a black design. I plan to do a more formal survey this week.<br />
<div style="text-align: center;"><img alt="survey by driftwear." class="reflect" height="265" src="http://farm5.static.flickr.com/4058/4436026380_4d0d85a4a7.jpg" title="" width="400" /></div><br />
Today I made my own font. I think this is an important part of branding that I can use with my sticker, etsy, and blog. It looks kind of childish, but I like it. Once i straighten it out, it will be good.<br />
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<div class="photo_notes" id="photo_notes" style="visibility: visible;"><div id="notes_text_div" style="display: none; left: 147px; margin-top: -5px; padding-top: 5px; position: relative; top: 417px; width: 220px; z-index: 1000;"><div id="notes_text_table" style="background-color: #d0fdaf;"><div class="td_note_yeller td_note_yeller_container" style="background-color: #d0fdaf;"><span id="notes_text_span" style="display: inline;">just amazing - <a href="http://www.flickr.com/photos/clairebear14/"><i>claire*elise</i></a></span><br />
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My mentor and I talked about picking models. His advice was to pick role models and trendsetters. I was torn if I should pick models from all the grades or to stick with the older students. I thought that if I picked models from all grades I would be able to network easier and to get more people excited. However, I don;t know if having younger models would prevent older kids from buying. I think I will try to stick with older models.<br />
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This week I will be working on transferring designs to the computer, doing as survey on neck-lines, ordering stickers for promotion, making a banner for etsy & the blog, making a logo for inside the shirts, e-mailing models, creating an icon<a class="cssButton" href="javascript:void(0)" id="publishButton" onclick="if (this.className.indexOf("ubtn-disabled") == -1) {var e = document['postingForm'].publish;(e.length) ? e[0].click() : e.click(); if (window.event) window.event.cancelBubble = true; return false;}" target=""></a> for etsy and flickr, and thinking through a brand video. There is much to be done!isabella whitneyhttp://www.blogger.com/profile/08231959856066366563noreply@blogger.com1